Pearls Broadcasting Corporation Limited, the Channel P7 News with a punch line – Sach Zaruri Hai, as the name "Pearls" speaks of a precious jewel that contains all the glory of an ornament that one can expect, the PEARLS also delivers the high potency to quench the quest to keep the audience/viewers loyalty, to catch the flipping viewers attention & distinguishly stand out with the clutter of various news channels available in the market today, "P7 News – Sach Zaruri Hai – a 24 hours Hindi News Channel" has been positioned to cater to the viewer ship to the entire country with a special focus on key Hindi speaking States in the Hindi speaking belt. Our endeavor is not only to create a unique identity, but also to project it in the right manner and finally, to sustain it.
PEARLS BROADCASTING CORPORATION LIMITED ushered with a bang in the entertainment and media world in November, 2008, with its vision to encompass all the aspects of good media and conceptualising. The company has come with electronic channel P7 News: Sach Zaruri Hai having its corporate office in Noida, Utter Pradesh. The company is enriched by the able and experienced hands in the Board ie, ML Sehjpal and Kesar Singh, as the directors.
This visionary channel is now taking birth to meet the demand of general masses of news and entertainment and will be available for its viewers in India as well as internationally as national hindi news channel.
P7 News consists of two major words ie P and 7. 'P' signifies the major vision of channel ie, performance, perfection, perseverance, passion and pursuance besides the company name 'Pearls'. The letter also stands for the promises to the public that it will provide news and information, which will be for people irrespective of colour, caste, creed and religion. 'P' also stands for presentation of thoughts, which will carry along all Indian masses with it.
Whereas '7' number signifies:
- Seven days of the weeks- Channel is in operation of 24x7 hours of the weeks
- Seven continents - it is poised for being viewed of all over the world
- Seven colours in rainbow
- Seven notes of music - encompassing all the notes of musical life
- Seven chakras of human body
- Seven wonder of the world; and
- Seven also represent Ketu Planet of spiritual enlightenment.
Channel P7 News will be covering all the areas from fashion to philosophy, entertainment and music, science and technology and will try to cover all that aspects of human life. P7 News Channel’s endeavour is to provide news in most simple, sincere and real way.